On Amazon, a 'bundle' refers to a group of related products that are sold together as a single unit. Sellers often create bundles to provide customers with a more comprehensive product offering, increase the perceived value of the purchase, and differentiate their listings from those of competitors.

Here are some key points about bundles on Amazon FBA:

Product Bundling: This involves combining multiple products that complement each other and selling them together. For example, a skincare bundle might include a cleanser, toner, and moisturiser.

Listing and Packaging: Bundles are listed as a single product with one SKU (Stock Keeping Unit). They must be packaged together in one box or package before being sent to an Amazon fulfillment center.

Advantages: Benefit from natural sales of the brand, and no competition from other sellers

Increased Value: Bundles can offer more value to customers, potentially leading to higher sales.
 

Competitive Edge: Unique bundles can differentiate a seller's offerings from competitors.
 

Higher Profit Margins: Bundling can lead to higher profit margins compared to selling individual items separately.
 

Improved Inventory Management: Bundles can help move slow-selling items when combined with popular products.
 

Amazon’s Bundle Policy: Amazon has specific guidelines for creating and selling bundles, which we go over within the 1-1 mentoring, ensuring you know all of these guidelines and follow them correctly, we are with you all the way from the legal side, selecting the bundle you
The bundle must consist of items that are complementary and provide value to the customer when sold together.
Bundles must not include prohibited items.
Each bundle must have a unique ASIN (Amazon Standard Identification Number).
The main product in the bundle must be clearly identified in the title and product description.
SEO and Marketing: Properly optimising the bundle listing with relevant keywords, attractive images, and detailed descriptions can improve its visibility and appeal to potential buyers.

Creating effective bundles requires careful planning and consideration of customer needs and market trends. When done correctly, bundles can significantly enhance a seller's product offerings on Amazon FBA.